1
Tourism New Zealand
Australia Day is like the super bowl of advertising in Australia. And this year, Meat & Live Stock Australia’s lamb ad proposed Australia to join forces with NZ to create a unified nation ‘New Australia-Land’.
Our client being ‘Tourism New Zealand’ we could’t help but feel the need to respond to such a proposition. In just 48 hours we packaged all of the best bits of New Australia-Land into one place. They all just happen to be in New Zealand.