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Amazon
‘Advertising at its very best’ declared Russel Howcroft on Gruen.
When e-commerce mega giant Amazon first landed on Australian shores it didn’t hit off. So we created a campaign that spoke to Australians proving that when it comes to shopping everything from a-z, it’s Easy AZ with amazon.com.au
This integrated campaign has been very effective in communicating the range of 60 million items now available on Amazon Australia while at the same time connecting into Australian culture — ‘Easy az’.