The Greatest Gift tells the story of Bob and Carmen. Father and daughter who both share a deep connection to the great outdoors. With Bob’s lifetime of injuries slowly catching up on him, the pair aren’t ready to give up doing what they love.
A reminder to all that the greatest gift you can give Dad on Father’s Day, is the gift of time together in the great outdoors. Clearly a crispy Great Northern beer is a close second.
We encouraged people to invite their own Fathers to the great outdoors. This embodies Great Northern’s brand belief of forging meaningful connections in the places that matter most.