To show Australians just how much there is to do at the Sydney Spring Carnival, we partnered with Lady Gaga's shoe designer and leading tech experts to create a heel with a feature for every single thing you could do there.
From clicking you heels to order your Uber, to paying for drinks with the heels in-built tap and go feature. The Trojan Heel ensured you owned a day at the races in style with in-built tech features for every possibility a day at the races provided.
With a different theme for every day at the races, our shoe was designed with interchangeable features that match the look of each race day.
We then partnered with leading fashion influencers who worn the shoe each race day and demonstrated the shoes unique capabilities in front of the press and social media.