When Meat&Live Stock Australia proposed the unthinkable of Australia and New Zealand joining to create a united nation ‘New Australia-Land’ we saw this as an opportunity to hi-jack the campaign and make it all about what makes NZ so unique.
In just 48 hours, Tourism New Zealand launched a tongue-in-cheek website NEWAUSTRALIALAND.COM.AU The catch? All the experiences listed on the website are located in New Zealand. OF COURSE.
The New Australia-Land website automatically re-directs visitors to a page on newzealand.com where New Zealand’s landscapes, ski fields, the Southern Lights, cultural events and food are compared to similar, albeit less enticing, experiences in Australia.