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Australian Turf Club
We showed all the unexpected things a day at the Spring Carnival holds by creating a wearable tech shoe created by Lady Gaga’s shoe designer.
Everything except helping the wearer predict the winning horses was built-in, including RaceAlert heels that vibrated two minutes before each race started, and Kick&Pay that allowed the wearer to pay for a glass of Champagne with a ladylike flick of her foot. The wearer could even click heels three times like Dorothy and the Tap&Go feature would book a cab ride home.